Marco Iansiti and Karin Lakhani write in their book, Competing in the Age of AI, "the learning algorithms at the heart of new digital systems can be misused to tailor, optimize and amplify inaccurate and harmful information from targeting and shaping misleading ads to creating highly realistic fake social personas that are used to extract personal information from users." The question is what should CIOs and other data leaders do to protect enterprises and their key stakeholders? CIO Anthony McMahon of Target State Consulting suggests in a recent #CIOChat on Twitter that ethical and privacy issues are not unique to artificial intelligence (AI). "Every decision on how to use data, either in platform or offline, has an ethical consideration," he said. Other data leaders claim there are all sorts of unique ethical and privacy issues to AI. Privacy is particularly important when a piece of data becomes connected in a new and novel way.